Finding The Best U Sports Hashtag: The AUS

We continue our search for the best hashtag with a trip out east to the teams in Atlantic University Sport. I have to say after the OUA had some good creative hashtags and even some bad but at least original hashtags the 11 AUS hashtags were overall pretty disappointing. I know I said I liked the simplicity of #GoMacGo for the Marauders but I didn’t like it this much.

To read the OUA rankings, click this link.

The Bottom of the Barrel

11.  Cape Breton Capers

Image result for cape breton capers mascot
(CBU Capers Athletics)

I hate to do this to Cape Breton University as it is already one of the least known university’s in the AUS without representation in top level hockey or football. Their hashtag suffers two major issues though. The first being originality, as you are going to see as we go down this list a lot of AUS teams love to use the “Go something Go” hashtag format. The second problem is THEY DON’T EVEN USE IT. Unless I missed one I had to go back to November 2019 to find #GoCapersGo and for the 2nd smallest university in AUS to not use a hashtag to help build support is disappointing.

10. Moncton Aigles Bleus

My biggest problem with this hashtag is that I feel they could do so much more with it. Aigles Bleus is French for Blue Eagles and the Moncton Blue Eagles is an awesome name. Even the fact that they are the only team in AUS with a French name makes them stand out but #GoAiglesGo is the best they could come up with? Moncton will move up the list when they put it a little bit more of an effort.

These May Feel The Same But Trust Me They Sort Of Aren’t

9. Saint Mary’s Huskies

I really don’t understand what Saint Mary’s is going for. It is not as if they seemingly don’t have a hashtag like Cape Breton and that’s why they don’t use one. They do, it is literally right in their bio. They don’t use it though, the last tweet I found from the @SMUHuskies twitter using #GoHuskies was from November 2018. Which is weird because their Mens Hockey Specific twitter uses it constantly. It just feels like a wasted hashtag especially since they do use it in their bio.

8. UPEI Panthers

Women's Rugby News Archive
(UPEI Panthers Athletics)

The UPEI Panthers are another school that feels like it could be doing more than what it is. A Panther is another awesome moniker for a team and UPEI does nothing with it. That is the biggest problem with the Panthers is they are another school that played it safe with their hashtag rather than trying something a little bit outside the box.

7. Acadia Axemen/Axewomen

Image result for acadia axemen mascot
(Acadia Axemen/Axewomen Athletics)

Acadia Athletics is yet ANOTHER school that has a Go Team Go hashtag, the slight change they make is smart but once again it misses the mark. The decision to go with #GoAcadiaGo is clever on two levels. First it allows for gender neutrality rather than having a male hashtag, and also it is at least a pseudo attempt at creating community by focusing on the fact that they are Acadia. Maybe I’m over thinking this but separating these three hashtags comes down to minutiae. Acadia Athletics also has #AcadiaProud which is a decent submission for things like Senior Nights, and celebratory events but is phrased too awkwardly for regular use.

Go Team Go, But Good

6. UNB Reds

The UNB Reds get better marks for a few reasons, the first being consistency as #GoRedsGo is seemingly on every single tweet that @UNBAthletics puts out. The second being simplicity, with a name like Reds that is a simple team name, that could on its own provoke a lot of imagery so it could be so easy to overthink the hashtag. This hashtag works because it doesn’t try to overdo anything.

5. St Fx X-Men/X-Women:

Image result for stfx x men mascot
(St.FX X Men/Women Athletics)

St FX some how managed to be the only school to do a good original version of the Go Team Go hashtag.  St Fx’s Athletics is another school that has a trickier job for finding a hashtag as they have to respect the fact they aren’t just the X-Men but they are also the X-Women. What they come up with works by using the Go Team Go format well to highlight the X and still make it gender neutral to respect both of their decorated male and female athletics programs.

The Best of the Bunch

4. St Thomas Tommies

St Thomas sits in 4th spot but not for lack of effort on their part. You just have to appreciate St Thomas University, one of the smallest in the country going for a Nation hashtag. This is almost like the AUS version of what I said for RMC in our OUA review. They are a small group so if something like #TommiesNation helps bring them closer together then the hashtag has done its job.  

3. Mount Allison Mounties

Image result for mount allison mounties mascot
(Mount Allison Atheltics Dept.)

Those of you who read the OUA review know my general dislike of Pride hashtags. There are two reasons why this time it works though. The softness of end of the word Mountie vowel means that the unlike other “Pride” hashtags this one is easier to say and more harmonious. The second is the history of this hashtag as it is on its 8th season as the hashtag of Mount Allison Athletics and is popular enough to have a mention on the Mounties Wikipedia page. I have to respect the fact that students care enough about it to put it on the Wikipedia page.

2. Dalhousie Tigers

I know that the Tigers also use #TigerPride and even (shudders) #GoTigers but I am going to do them a solid and review #FearTheRoar mostly because it is one of the best hashtags in the AUS. It makes Dalhousie the only school in the AUS to use a “cocky” style hashtag and considering the recent success of their marquee Mens Basketball Program (6 AUS titles in the last 7 seasons) that confidence is at least to some degree earned.

1. Memorial University Sea-hawks  

Image result for memorial seahawks mascot
(Memorial Sea-hawks Athletics Dept.)

This set of hashtags was a slog to review but Memorial University saves the day with easily the most creative AUS hashtag. Not just for the birds fly implication but for the fact it demonstrates the goal of building fans in the university community that a U Sports hashtag should be focused on achieving.

Leave a Reply